Honey Stinger CEO Rich Thompson joined the party via Zoom.

By Shannon Lukens

 

Honey Stinger had a big Brand Awareness Campaign Launch Party at their offices at the Steamboat Airport Wednesday night. While based in Steamboat Springs, they’re kicking off brand awareness nationally. You’ll be hearing the phrase, “You don’t have to be a pro,” as Honey Stinger is for everyone.

 

Four-time Steamboat Olympian Taylor Fletcher was at the celebration. He is sponsored by Honey Stinger, but he also used to work for them 20 years or so ago. Fletcher is happy that Honey Stinger has committed to staying in Steamboat.

Honey Stinger has at least three new products they’ll be introducing and they’re being distributed nationally now by Walmart, Kroger, and Sprouts stores. They also sponsor local athletes and teams such as SSWSC, SSYHA, SSHS, Steamboat Soccer, and more.