The new CBS music competition series The Road has added country music stars Jordan Davis, Karen Fairchild, Dustin Lynch, and Brothers Osborne as special guest advisors. The new music stars will appear in the first season of the elimination-style competition that features Keith Urban, Blake Shelton and Gretchen Wilson.

The Road will follow 12 musicians who go on the road as the opening act for Urban. They will compete to win over local fanbases to secure a spot in the next city and remain on the tour, with the winner also receiving a record contract and $250,000.

Shelton said in a statement: “We’ve all been in that position of opening for somebody, walking out and facing a crowd that doesn’t care who we are. We’ve got to try to grab them in that minimal amount of time we are given. That’s what makes this show so unique. This is the real world. This is what really happens. Watching all these musicians night after night, having to choose a song, cover a song and perform an original song. And to make these decisions on how to connect with this audience night after night and have the audience vote and get them through to the next night. That’s a real world truth right there about being an artist on the road.”

The Road its executive produced by Blake Shelton and Taylor Sheridan and premieres Sunday, October 19th at 9 pm ET/PT on the CBS Television Network. It will also be available to stream live and on demand on Paramount+.

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